Christian Leaders Packing a Punch on Twitter

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Photo courtesy of Awaken Generation.

From the New York Times.


Why are some tweets more popular than others?

When a Twitter staff member set out to answer that question 10 months ago, he thought the answer would emerge among posts from N.B.A. players, politicians or actors. Instead, he found a mystery: a set of messages that were ricocheting around Twitter, being forwarded and responded to at a rate that was off the charts.

“They were punching way above their weight,” said Robin Sloan, who discovered the anomaly but did not recognize the names behind the tweets.

Joyce Meyer, Max Lucado and Andy Stanley were not well known inside Twitter’s offices. But they had all built loyal ranks of followers well beyond their social networks — they were evangelical Christian leaders whose inspirational messages of God’s love perform about 30 times as well as Twitter messages from pop culture powerhouses like Lady Gaga.


You can read the entire article here. It’s pretty incredible to see the reach of Christian thought on Twitter. Certainly, the message is more uplifting… take a look:

I am the founder of the Quarterlife movement, curating content by day and running a digital agency by night. I am on this planet to call out vision in others. I love Detroit sports and CrossFit. Connect below via social media or by email: jayson (at)

  • Aliza

    This is super interesting. Glad that God gets the glory in this, and that quality trumps quantity–even on twitter.

    • Jayson Schmidt

      Agreed. I think it’s a perfect corrolation between the real world and digital world. Just as in real life where humans will always search for “something more” (God), humans do the same thing in the Twitterverse.

      As a whole, I think Twitter users are very unsatisfied with the normal… “I’m filthy rich but hate standing in line at the airport” tweets. They’re looking for more (for truth); Christian leaders are providing it.