American Apparel vs. Western Union
This isn’t your typical ill-fitting tee shirt. It’s American Apparel.
As an owner of two American Apparel tees, I can affirm these shirts fit well. We know they fashion comfortable garb, but we also know their clothes are “crafted with pride in the USA.”
Out of the limelight, a financial services company lurks in mystery. We see Western Union signs everywhere, but I’m guessing like me, you’ve never been a customer. Earlier this year, I pitched TOMS Shoes vs. Whole Foods in a corporate do-gooder analysis. Today’s matchup? American Apparel vs. Western Union.
Activists flock to American Apparel (AA) products, drawn to their fashion-forward designs and ethical business practices. AA lauds how they “pioneer industry standards of social and environmental responsibility in the workplace.” They pay their factory workers well and give back to Los Angeles, their home city. They construct quality products.
If that was the whole story, I would hail their greatness. But it’s not. They do some things well, but their problems plunge deeper than even the deepest of their v-neck man tees.
Frankly, the more I learn about American Apparel, the less I like. As a person of faith, I find AA’s blatant disregard for decency appalling. The New York Times described their marketing as “sexually charged.” AA categorizes it as “provocative.” It’s sadly ironic they are a clothing company because their ads feature very little of it. This edginess appeals to their customers, but it isn’t winsome. It’s willfully vulgar. “Controversial as [our marketing] may be, we’ll continue to give our core audience what they crave,” their website flaunts.
Their (lack of) corporate values start at the top. Founder and CEO, Dov Charney is a real class-act. He’s called the “Hugh Hefner of retailing, decorating his stores with covers of Penthouse magazine” and he shamelessly and unapologetically exploits his female employees. Call me a prude, but I think AA cheapens women. From their leadership to their marketing, AA distills the value of women down to their dimensions. And that, to me, flies in the face of good American business and true social responsibility.
Speaking of being American, their worshiped manufacturing process drips with arrogance. I believe in free markets and believe healthy market economies are the “best broken system” to continue to lift hundreds of millions of people out of poverty globally. AA positions their advertising as if the only way to run an ethical company is to hire American laborers. It’s not. That’s bad economics and it flies in the face of great global companies like Gap and Apple that use global manufacturing facilities to create great jobs in developing countries.
It’s fine for companies to tout their Americanism–and for consumers to buy local–but don’t suggest companies which do otherwise are villains. This protectionist tone incites Americans (both progressives and conservatives, which baffles me on both counts, but that’s another topic) against our global neighbors. Since when is helping provide jobs for poor people in other countries unAmerican (or unChristian, for that matter)?
Western Union pops up in the worst places. Their outlets populate seamy strip malls and dimly lit corner stores. I associate these Western Union outlets with pawn shops, money lenders and liquor stores, retailers that victimize on the chronic poverty found in these neighborhoods. While it may have been fair to accuse Western Union of this twenty years ago, it isn’t any longer.
On an evening drive recently, I did a quick stop at Western Union with my friend Clarisse, a Congolese refugee. We pulled up to a gas station and she jumped out. A minute later, she slid back in the car. Transaction complete: She had just sent $50 to her aging mother in Brazzaville, Congo. That $50 was her mother’s only income that week.
Later in the evening, her mom called. The money had arrived. Today, over $200 million will change hands though over one million transactions, just like the $50 Clarisse sent to her mom. Western Union sustains families through these transactions. In Haiti, over half of the national income comes through these transactions–––remittances–––and has been a lifeblood for millions of struggling families. They’re safely transmitting billions of dollars to and from remote places like Congo, Somalia and Laos. And, they’re doing so with transparency in their pricing.
They have outlets in every country in the entire world. They treat and pay their 7,000 employees well. And, they give generously, granting over $70M to innovative nonprofits that “connect families with economic opportunity,” aligning closely with the heartbeat of Western Union’s core business. These agencies include many top microfinance organizations (before you think I’m biased, they haven’t given to HOPE yet, but hopefully someday!). Western Union understands their unique contribution to the world–––safely transmitting money globally between loved ones–and they promote human flourishing through the opportunities they create.
It is a charade to claim American Apparel is a socially conscious company. They quietly erode the worth of women and loudly abhor real American values. Still, Christians line up to print their graphics on these “ethically manufactured” tees. In contrast, Western Union makes the world a dramatically better place for poor families with very little fanfare. This match-up isn’t even a contest: Western Union scores a first-round knockout.
[box_info]Sound Off: Do you agree or disagree? What is your stance on American Apparel’s advertising. Let us know in the comments. Want another corporate showdown? Check out TOMS Shoes vs. Whole Foods. [/box_info]
Chris works as the director of development at HOPE International and writing a book, Mission Drift, with Peter Greer. He also writes for Christianity Today from time-to-time on his favorite subjects. Chris and his wife, Alli, live in Denver with their son, Desmond, and enjoy serving at City Church Denver.